SMC’s “War On Rat Race” Make Money Online 7-Day Bootcamp Day 5
War On Rat Race W.O.R.R.
Savvy Marketing Consultant Training
Bootcamp Day 5
Operation Drive Traffic
Advertising done well will be the make or break of your business success. Whether this is done with free branding, list building, word of mouth, or paid advertising is entirely up to you. Many entrepreneurs choose to use several methods – most of them like to stick with low cost or free advertising. In today’s bootcamp you will learn the covert marketing methods of Internet marketing professionals.
First mission is to watch this video on free vs. paid traffic:
Essential Survival Secret #8: Leveraging Free & Low Cost Traffic
As a covert W.O.R.R soldier you will love the following section on free and low cost marketing.
The following methods are time proven. They work. When you first start out I suggest you invest an hour or two each day to market your business with the methods described below.
The more diligent you are, the better results you will eventually see.
If you believe that you can conquer the Internet and your market with the launch of your website, and do nothing else you are dead wrong. Your website is only the beginning. Marketing is the fuel that propels your site to the top of the search engines, bringing you a flood of new business leads.
Article Marketing
Article marketing done right is a wonderful tool in your marketing arsenal. This is easy, thanks to the help of hundreds of free article directories. These directories allow you to submit free articles. In return for placing content on their sites you get a free link back to your site. Here are some of the best article directories favored by Internet entrepreneurs:
http://www.ArticleDashboard.com
In order to submit your articles to these sites you will need to create a free account with each of them. Once your account has been approved you can upload your article to their site. Don’t forget to link to your site when you do this. This is best done with a strong resource box toward the end of your article. These links will help your website/blog rank in the search engines. The more of them you have, the better. If the article is written well they will also send you a decent amount of traffic.
If you suck at writing then outsource it. You can find a range of content solutions for most people on the Warrior Forum for competitive prices.
Video Marketing
Video marketing is the nuclear weapon of internet marketing. If you do nothing else, stick with videos. It’s relatively easy to create short, informative tutorials on any Windows computer (Windows Media Player), Camtasia or on iMovie (Mac users). These videos don’t have to be long, 30 seconds to one minute is perfect.
They will become your voice on the Internet, pointing people to your website. Videos are great as a branding tool. You could also create short tutorials once you learn how to do the more technical aspects of your business to help others.
Alternatively you can use Animoto. This is a free online service that lets you create stylish videos with the help of pictures and music clips. Definitely worth a look if you are on a budget. Another alternative is to make a Google Docs slideshow.
Best Way to Make and Distribute Your Videos
Once your video is done it’s time to distribute it to the interwebs. This is something that can easily be semi-automated to save time and money. One of the best tools for this purpose is:
• pixelpipe.com(free and very good)
Forum Marketing
Joining top industry forums based on your niche is another excellent free way to showcase your knowledge, provide value and build relationships. The best way to find related forums to your niche is by doing a Google search. Do a search that goes like this:
Your keyword (replace with your niche keyword. i.e. Internet Marketing) + forums
Most of the top forums will allow you to add a signature to your profile. This allows you to hyperlink your squeeze page and/or blog. The more valuable posts you make the more relationships you build and the more opt-ins you generate to your lists.
Social Media Marketing
If you aren’t using social media marketing you’re missing out on precious free traffic. Your web forms can be integrated with top visited social media networks such as Facebook and Twitter. If have a Squidoo lens, you can also include opt-in pages right into your existing page. It’s available as a module, and it’s a great way to generate instant traffic to a remotely hosted opt-in page.
Hub Pages is also another great method of drawing in new traffic and subscribers. HubPages works similarly to Squidoo in terms of being able to create instant single websites even if you are unfamiliar with HTML. You can set up numbers of social media profiles, incorporating your squeeze page into each one. Just make sure to provide sufficient content so that you are offering something of value to visitors.
Note: Top social media sites are considered authority websites and carry exceptional weight within the search engines, not only will you be able to generate fresh leads from your opt-in page itself, but you can also pre-build a relationship with your list since they are able to see your picture and updates on your profiles.
Here are some of the top social media sites:
Free Adswaps
Adswaps are exactly how they sound. You swap your squeeze page and ads called “swipe files” that lead to your free giveaway offers thus funnelling more people into your list. This exchange not only allows you to build your lists quicker but also creates new relationships with other marketers which could foreshadow future JV’s.
You can find adswap partners on highly trafficked Internet Marketing forums such as:
Click on the JV section located here:
http://www.warriorforum.com/warrior-joint-ventures
Look for reputable members that have a similar list size to yours and contact them for a swap.
Free Classifieds
Many marketers assume free classified ads no longer work. Not so in my opinion. Free classified sites like http://Backpage.com, http://Craigslist.org, and http://USFreeads.com are highly effective if you post correctly.
Giveaway Events
A giveaway event serves to attract more prospects by giving away free gifts for increased exposure. You can easily participate in giveaway events that are geared towards online marketing by doing a Google search for giveaway events. These events will be organized by and with other marketers in order to offer your free giveaway and joint-venture. Best of all if you’re just starting out, many giveaway organizers will allow your giveaway even if you don’t have a list. It’s important to provide high quality gifts because it will set the tone for the relationship you build with future customers.
For an excellent giveaway announcer newsletter go to:
http://www.anthonytilley.com/giveawayannouncer/
Blogging
Blogging is favored by many entrepreneurs as the most effective way to drive traffic to a site. I agree. Blogging rocks. WordPress is by far the best blogging platform. Follow my tutorials in this eBook and your blog will help you attract new business for years to come. Blogging is relatively easy. It’s quick. Many website owners make this process too hard on themselves. Your blog needs to look and read good enough, but you don’t have to win any design awards for doing so. Leave this to the pros instead.
Your mission is to create awareness – about you. About your business.
A frequently updated blog will give you plenty of search engine ammunition.
Get into the habit of blogging several times per week. In the beginning I suggest you aim for daily updates. Over time you can reduce the frequencies to twice weekly or so. There is no rule for blogging.
The daily updates will be your covert search engine ally. It will attract search engine spiders to your site. This will help you rank higher – especially if you optimize your site.
Get acquainted with these these free and low cost methods. Later I will show you how to master each of them. Mission accomplished for today W.O.R.R. soldier. See you on day 6!
